Sado Matcha
A Japanese matcha brand that reached its first retail partners.
I co-founded Sado Matcha, a direct-to-consumer brand sourcing ceremonial-grade matcha from Japan. I handled supplier communication, sourcing, logistics, and daily operations.
I worked on customer acquisition through social advertising, content, and influencer outreach, and contacted 42 cafés and retailers. Twenty expressed interest and two began carrying the product before supply-chain constraints limited expansion.